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My commute was one hour each way. I hopped on the freeway and the first thing I saw was traffic. I then sat in traffic for the next hour pretty much staring at the bumper of the car in front of me.
It's just so easy. It's probably harder to not do it.
If you have a podcast, you have some, well, power, authority, credibility. Just like if you have a book, you instantly have some leverage...
For Pepper