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Gone are the days when a publisher could take out an ad, count on a few reviews, and have an author do a couple of signings. Nowadays, readers want to feel a connection with an author.?-- John Searles
It's more than talking to your smartphone.
Maybe it's a personal preference but I'm into the atmosphere. [ https://youtu.be/IInkT6n-NiM ]
It's just so easy. It's probably harder to not do it.