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Just like if you have a book, you instantly have some leverage over those who, well, don't have one.
It's just so easy. It's probably harder to not do it.
There is magic in the spoken word. Because our voice is unique it holds an energy, a vibration, and the listener can sense that....
Gone are the days when a publisher could take out an ad, count on a few reviews, and have an author do a couple...