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But it's not always right. Or best. Or even good.
Here's why and when and which and ...
From The Office:
Bradley Charbonneau's Office
The ultimate in content repurposing.
In a nutshell, the answer to Why Now? is because we can. Sure, microphones and book narrators have been around a long time. But...
If you have a podcast, you have some, well, power, authority, credibility. Just like if you have a book, you instantly have some leverage...