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"When I write fiction, I never try to deliver a message; I just want to tell a story. But I admit that I want the story to be memorable and the characters to touch the reader's heart.?" -- Isabel Allende
Wait, they have episodes how often? Every Single Day. They do what exactly? Narrate other people's work. Wait. What? Listen in. The audio is...
The ultimate in content repurposing.
If you have a podcast, you have some, well, power, authority, credibility. Just like if you have a book, you instantly have some leverage...