It's more than talking to your smartphone.
This is where things can get exciting with your book as a podcast as opposed to (or in addition to) an audiobook.
In a nutshell, the answer to Why Now? is because we can. Sure, microphones and book narrators have been around a long time. But...
Finally, we can create ads for audiobooks! Here's the news. Here's a walkthrough of how to actually create an ad in BookBub.